Advertise in the Internet = guaranteed profits. No, that’s not the formula. Even if you did figure out how to earn efficiently from pay-per-click and lower your bounce time occurrences, nothing could ever beat profits gained from creating an email list. An email list is a group of email addresses where you could send useful content for your prospective customers. These are the people who had visited your website previously.

There are only a few things you’ll need to do. Actually five should help warm things up.

  1. Create A Review Account

Create an account for a review website. Find products and services that you’re familiar with or you’ve used before. Then create a reader-friendly and helpful review about the product or service that is honest and based on your experience. Remember to leave a link to your website when you do this. When people find your comments useful and sincere enough, they’ll consider clicking your link to know more about you.

  1. Usefulness

When people come to know more about your business, your intelligence and familiarity with such products becomes unquestioned. People will trust you because of the useful information you provide. From here on, website owners can set up a premium access account for loyal subscribers that would provide them with something more useful from your blog. It may be a guess post, an additional insider survey, an interview from an anonymous tipper. These could be anything and because you’ve worked hard to collect such information, people will trust you and your sources and pay you.

  1. Free To Use Limited

I know that you’ve played an Android Freemium game before and you regret having to pay so much for something so little. Doing a Free-To-Use limited option on your premium service is a better option. Free To Use means it’s the complete version of the service you’re offering. Limited means there’s a time or usability limit. It may sound cruel, leaving everyone in the air, but that’s business. Freemium services are discouraged simply because they valuate everything by money instead of prioritizing the ‘fun’ or ‘usability’ factor of the product or service they provide.

  1. Profitability

Once people finish their trial period, allow them to close their application and start with other things. However, time and again send them an email indicating what they’re missing and the condition of their account. This can drive up interest in your products and service. Through click-tracking, marketers can determine the possible profitability of your product. Use retargeting strategies and then you’re all set.

  1. Sign Up

You may occasionally offer another product or service for free to have your audience subscribe to your newsletter.  If you’re a videographer from time to time, you could show your portfolio and allow them access to your other photographs through a sign up. These photographs must be of top quality, else you might risk losing your audience.


Most small to medium businesses jump into online marketing to help uplift the local business. While online marketing might seem like a one-time solution, it’s not as easy as you think. You’ll see that some of your methods may be outdated just the following week.  Techniques matter varyingly when it comes to delivering higher traffic for your website.

  1. Get Mobile

Recently, we’ve felt the power of Google’s “mobilegeddon”. While we’re all damning Google for trampling our hard-earned work, it doesn’t mean we didn’t make a mistake. The mistake is failing to anticipate Google’s next move, which is logical. With over 80% of the world’s population about to go mobile, it’s just as important to make one’s website mobile-friendly to get up the search rankings. WordPress has lots of mobile-ready features, which allows your website to appear decent in almost every platform and screen size.

  1. Online Directories

If you want people to learn more about your products and services in your branch or branches’ area, it’s wise to enlist your website in Google+, which integrates it into the Map automatically. You could register with Yelp or industry-specific categories to improve your local ranking. A great way to raise consciousness about your industry is to have a local industry figure blog about your business. He or she may blog about it as a new business or a company delivering top-notch products and services, whichever may be necessary.

  1. Social Media

Making sure people buzz about your products and services is a top game for local businesses to increase local traffic. Make new drive leads as your objective. Answer your consumer’s concerns quickly to create a human side to your business. Don’t make it one-sided that you just want to profit from them with your solution. Listen to your consumers. Allow them to understand the ideal way to use your products and services. Give them a step by step guide. If all else fails, you could refer them to your customer support.

  1. Paid Advertising

With Facebook, Google, Twitter and Tumblr, you could pay a fee and they can feature you as a top sponsor through an advertisement. It may be placed on the feed, on the side on Facebook, as a tweet from someone else on Twitter or a temporary boost in your search engine rankings. If you don’t want to spend too much, go for Google Adwords and retarget potential consumers whenever possible.

  1. Create That Awesome Call To Action!

People want to know what they can do with such information. Calling on them to sign up for you because you know what you’re talking about and you know how to improve matters helps raise the likelihood people sign up. A green-colored button, a well-designed button and the right short message definitely helps increase product purchases. Choose a call to action and button that has a great impact. See if it ignites emotions, if people find it cute or hilarious. Whichever it may be, make it work on your favour.

The term ‘Meta’ often means beyond comprehension, probably of those inside a set. It may also be a definer of a set, such as the set of x=(y,2) where x is the metadata of y and 2. Anyway, I didn’t want to get the Wikipedia or Merriam-Webster definition of things because I want to have a better in-depth and layman’s concept of Metadata (that’s also memorable)

So we could say that Metadata is the information about the information you’re sharing. For a less confusing context, it’s the information about your content that you want to show to Google or any other search engine. It’s like talking to the (now-obsolete) yellow pages and demanding they change your trade name because of legal trouble.

However, it’s not just search engines that need metadata.

  1. Content Management Systems

CMS are digital libraries of content your website has produced. These may be in the form of text, audio, video and interactive media such as games. A great CMS, such as WordPress or Tumblr, use effective ways to categorize, optimize and memorize (for recall) your content. With Metadata, you could organize your information very quickly in these platforms. It can be useful if you need to know about previous content and you just need to search some key terms to reach it in a second.

  1. Helps Users Find What They’re Looking For Faster

Search engines are huge librarians if you think about it. Taking the CMS concept earlier, it’s not WordPress that categorizes, optimizes and memorizes your content. Google does that. While it doesn’t use the conventional Dewey Decimal system due to Internet marketing fraud, Google does a great job of finding the content the user needs and their secret algorithm makes this possible. Such algorithm is almost the center of study and research for most Internet marketing service providers.

  1. It Helps You Organize Your Email Lists Better

You don’t want to send repeated content to your email list. You want to organize the content you will send your subscribers. The best way to sort them out? Through metadata! Collating information you send to your email lists has never been better using organized keywords, which help with organizing topics to be sent on a per day, per week or per month-basis. Make a list of the keywords of topics you need and voila!

  1. Sources

Metadata also contains the sources you used for creating your content. It helps users verify the information you send them. Browsers also detect these sources and create additional cookies to refer them to other information relevant to the user’s search, which makes the user’s search for useful information from you faster.

  1. Updates

Metadata reflects the date you’ve published your content and if it is due updating. Remember, all content can be reused as long as it is updated regularly. Add new citations, links and edits to your content and save the time producing new content. It also helps you find websites and other individuals who may have used your content without your permission.

It’s the year 2015 and anyone who hasn’t heard Internet marketing has their business future cut out for them; not so good at all. Mainstream channels are our target with marketing efforts. The more people know about our business the more beneficial. The better and wider the range, the better. But people are looking for something more intimate. Or rather, something more personal.

The Internet is an avenue of information shared by anyone. A person who has conducted research in the past is more likely to encounter the similar progressive thinking the Internet has. While there are some hoaxes present in the everyday information we encounter, the right sources will tell us if the claim is valid.

With that, businesses are a great source of information. Your business runs on a platform. It also runs on tried and tested methodologies, business models, industry studies and more done by your researchers or outsourced personnel. Anything done by an expert and accredited by professionals and industry experts makes a study and the information valid.

If a business related to refrigerators were to say that their ref is the best, they are lying. But looking at how they believe their refrigerators are the best is a scientific manner of expressing, the information is valid indeed because they developed the system.

That information is useful in marketing because people want to know more how the system works. If you can show your product or service can help people, they will remember it and will hold it in high regard. The Internet is that avenue to share.

You have social networks, which connect one person you’ve impressed to another person interested in the same aspect. The usefulness of your business’ product and service could be on an international, not on a local, level if it doesn’t sell locally but you get a great deal of acceptance elsewhere.

Internet marketing helps you reach international markets if needed. Unlike television marketing, you need a commercial, which can cost thousands of dollars for uncertain returns. While most businesses would consider this, you cannot measure the response of your consumers through the number of viewers watching the movie, series, noontime or talk show that premiers your commercial every once or twice the show advertising break.

In online marketing, you could measure everything with pixels. Compared to a $500,000 budget commercial, you could create a website for just $50 and use it as your primary business website. Then, create your advertisements and spread them through social media. See what makes people click and what doesn’t.

You could measure the number of clicks you’ve received and the time they spent on your page. From here, you could also measure their trajectory to see your campaign’s progress, direction and current audience. Having heads-up information gives you the capability to improve your campaigns for better results.

If you’re ready to started on your Internet campaign, don’t hesitate to sign up for my newsletter. I look forward to help you develop your business to its full potential!