Conducting business online is no doubt a normal step for both small and big organisations. Since most people, if not all, are already very much inclined to the Internet, it follows that the consumer market is gathered on the Web.
Social media would then be the natural system to be able to connect with the public. We have got a huge number of platforms – popular ones include Facebook, Twitter, Pinterest and LinkedIn, among others. Nevertheless, handling them can tend to be difficult, especially for those who are not really tech savvy to start with. Since these sites are not for personal use but for business purposes, there is also a sense of responsibility and commitment to them, which is more so when talking of using and updating them.
But then the concern would be this: “How are you able to use social media regularly to build your brand and attract customers?” Well, you do not have to expend a whole day to do so. With even just 10 minutes, more or less, you can make an impact. Here are 7 simple tips to guide you and your business by:
1. Choose the social networking sites that you will focus on.
As mentioned, there are a whole lot of portals online that you can utilise but you can only pick out a few that can really work for you. For starters, it is best that you go for well-known sites such as Tumblr perfect fit because it is guaranteed that you can be able to see and meet potential clients.
2. Interact with your target market.
As you have your business niche known, it is then easy to identify the type of customers you are aiming to sell your products and services to. Afterwards, you will need to connect with them and go from there.
3. Engage consumer public with interesting and consistent content.
It is of extreme importance that you provide posts that can hold the attention of the folks online, but of course, those must be relating to your company as a whole. This is one major way to be able to build a relationship with your clients.
4. Use visuals, not just words.
Photos and videos are eye-catching blocks that you should incorporate into your content. With words alone, your marketing strategy will not exactly suffice. Create a good balance between the two and you are set.
5. Share posts across platforms.
Supposing you are working on multiple social media sites, look for tools where you can be able to schedule the posting of your content. They have features wherein your posts can instantly be distributed to your other platforms and in an instant at that. With perfect fit on Bitly, they have utilised the site to shorten links for easy sharing.
6. Monitor your impact.
Look into your stats and see which of your content has been and is well-received and otherwise. This gives you the perspective on what to continue doing and what to change.
7. Plan for tomorrow.
After all that, you can draft out actions that you can then accomplish for the next day.